There are various challenges in product engineering. There is a growth of ISVs and product engineering organizations in the IT Software Services domain, with companies channelizing efforts to develop digital products and native platforms to cater to the needs of diverse fields, including CRM, ERP, SCM, and Business Intelligence, Analytics, BFSI, etc.

There is a growing need to adopt the strengths of leading cloud vendors (AWS, Azure, GCP) and leverage the nuances of Web 3.0, and digital and internet technologies to introduce unique value in the IT software product market.

There is growing R&D expenditure to develop low-cost digital product development models to gain a tremendous low-cost advantage over the competing players with reduced time to market for the new version and multiple releases with enhanced product functionality.